Design to compete
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, New Jersey :
FT Press
2015.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629005406719 |
| Sumario: | "This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page. |
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| Notas: | Description based on resource description page (viewed Jan. 6, 2011). "An e-burst of inspiration from the best books"--Cover. |
| Descripción Física: | 1 online resource ([7] p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781282767928 9786612767920 |
