Knowledge management for sales and marketing a practitioner's guide
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos Publishing
2011.
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| Edición: | 1st edition |
| Colección: | Chandos information professional series
Chandos knowledge management series |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628972106719 |
| Sumario: | While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approa |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (197 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780632643 |
