How to make money with social media optimization

Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture...

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Detalles Bibliográficos
Autor principal: Corbett, R. Scott (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress c2011.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628866906719
Descripción
Sumario:Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral change can help your business achieve unprecedented success — if you master the strategic use of social media engagement to build your brands, extend your reach, and influence social media conversations.
Notas:Imprint from p. [3] of cover.
"FT Press Delivers digital shorts"--Cover.
Descripción Física:1 online resource ([26] p.)
ISBN:9780132711876
9781283017954
9786613017956
9780132698696