Social media engagement for dummies

Put ""engage"" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they&...

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Detalles Bibliográficos
Autor principal: Sherman, Aliza (-)
Otros Autores: Smith, Danielle Elliott
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley c2013.
Edición:1st edition
Colección:--For dummies.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628833206719
Descripción
Sumario:Put ""engage"" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of t
Notas:Includes index.
Descripción Física:1 online resource (384 p.)
ISBN:9781118530269