Sustainable disruptive innovation
This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. How to focus your innovation where it offers the greatest promise for sustainable competitive advantage. When people thin...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
FTPress Delivers
c2011.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628790206719 |
| Sumario: | This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. How to focus your innovation where it offers the greatest promise for sustainable competitive advantage. When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn’t typically leap to mind. But it does to the men and women of Procter & Gamble (P&G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is…. |
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| Notas: | Cover title. Author's name at head of title. Excerpted from the author's "Doing both." Cf. resource description page (viewed Jan. 17, 2011). |
| Descripción Física: | 1 online resource ([28] p.) : ill |
| Bibliografía: | Includes bibliographical references (p. [28]). |
| ISBN: | 9780132609821 9781282780743 9786612780745 |
