The role of marketing in launching new products
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628789206719 |
| Sumario: | "This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page. |
|---|---|
| Notas: | Description based on resource description page (viewed Mar. 15, 2010). "An e-burst of inspiration from the best books"--Cover. |
| Descripción Física: | 1 online resource ([9] p.) |
| ISBN: | 9780132143363 9781282518742 9786612518744 |
