Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, New Jersey :
FT Press
2010.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628787806719 |
| Sumario: | "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page. |
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| Notas: | Cover title. "An e-burst of inspiration from the best books." |
| Descripción Física: | 1 online resource ([7] p.) |
| ISBN: | 9780132143325 9781282518704 9786612518706 |
