Google advertising tools
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in genera...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Sebastopol, California :
O'Reilly
2010.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628661406719 |
| Sumario: | With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (432 p.) |
| ISBN: | 9780596805432 9781306809450 9781449382957 9781449389093 |
