Recycling & redesigning logos a designer's guide to refreshing & rethinking design
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beverly, Mass. :
Rockport Publishers
c2010.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628651406719 |
| Sumario: | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (197 p.) |
| ISBN: | 9781610580694 |
