Managing product management empowering your organization to produce competitive products and brands
Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to cre...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628649606719 |
| Sumario: | Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school. |
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| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource (xiii, 271 p.) : ill Available also in a print ed |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282273702 9786613816108 9780071770057 |
