Think bigger developing a successful big data strategy for your business
Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Written for a non-technical audience, Think Bigger covers big data trends, best practices, and security concerns--as well as key technolo...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association
[2014]
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628647606719 |
| Sumario: | Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Written for a non-technical audience, Think Bigger covers big data trends, best practices, and security concerns--as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (317 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780814434161 |
