Find your next using the business genome approach to find your company's next competitive edge
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Fi...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628646306719 |
| Sumario: | Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company. |
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| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource (xxviii, 226 p.) : ill Available also in a print ed |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282273153 9786613815552 9780071778541 |
