Power sales writing using communication to turn prospects into clients

High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest com...

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Detalles Bibliográficos
Otros Autores: Hershkowitz-Coore, Sue, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill 2012.
Edición:Expanded Second edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628643906719
Descripción
Sumario:High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts
Notas:Bibliographic Level Mode of Issuance: Monograph
Descripción Física:1 online resource (xiii, 225 p.) : ill
ISBN:9780071770804