Win with advanced business analytics creating business value from your data

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic re...

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Detalles Bibliográficos
Autor principal: Isson, Jean Paul, 1971- (-)
Otros Autores: Harriott, Jesse
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2012, c2013.
Edición:1st edition
Colección:Wiley and SAS business series.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628608206719
Descripción
Sumario:Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, c
Notas:Includes index.
Descripción Física:1 online resource (418 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781119205371
9781118417089
9781283646123
9781118420515