Web marketing all-in-one for dummies

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Cover...

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Detalles Bibliográficos
Autor principal: Arnold, John Alan (-)
Otros Autores: Arnold, John, 1972-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley Pub. Inc 2012.
Edición:2nd ed
Colección:--For dummies.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628551106719
Descripción
Sumario:Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Pr
Notas:Includes index.
Descripción Física:1 online resource (939 p.)
ISBN:9781118284766