Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628541106719 |
| Sumario: | Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process-unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Wri |
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| Notas: | "+ Website"--Cover. |
| Descripción Física: | 1 online resource (210 p.) |
| Bibliografía: | Includes bibliographical references and index. Includes bibliographical references and index. |
| ISBN: | 9781119205142 9781299190009 9781118502730 9781118502662 |
