Display advertising an hour a day
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Indianapolis, IN : Chichester :
Wiley ; John Wiley [distributor]
2012.
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| Edición: | 1st edition |
| Colección: | Serious skills.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628529806719 |
| Sumario: | A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a success |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (531 p.) |
| ISBN: | 9781283592444 9786613904898 9781118227343 |
