Lean analytics use data to build a better startup faster

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, fin...

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Detalles Bibliográficos
Otros Autores: Croll, Alistair. author (author), Yoskovitz, Benjamin author (editor), Treseler, Mary. editor (illustrator), Ebrahim, Kara illustrator
Formato: Libro electrónico
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly 2013.
Edición:First edition
Colección:Lean series.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628499506719
Descripción
Sumario:Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Notas:Bibliographic Level Mode of Issuance: Monograph
Descripción Física:1 online resource (xxiv, 409 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781449335687
9781449335717
9781449335724