Effective branding begins with a name ... and other keys to creating brands people love
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers
c2010.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628441206719 |
| Sumario: | "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page. |
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| Notas: | Cover title. "An e-burst of inspiration from the best books." |
| Descripción Física: | 1 online resource ([9] p.) |
