Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live conce...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628430206719 |
| Sumario: | The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away ""freemium"" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all i |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (195 p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781282729117 9786612729119 9780470940938 |
