The executive's guide to enterprise social media strategy how social networks are radically transforming your business
An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business l...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
2010.
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| Edición: | 1st edition |
| Colección: | Wiley and SAS business series.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628345206719 |
| Sumario: | An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, an |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (226 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118005231 9781119200796 9781283940986 9781118005217 |
