The gamification revolution how leaders leverage game mechanics to crush the competition
'The Gamification Revolution' explains how to 'gamify' any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage c...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York State :
McGraw-Hill Education
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628258606719 |
Tabla de Contenidos:
- Acknowledgements
- Introduction
- Gamification as winning strategy
- The revolution will be gamified : how gamification has changed the world, and will again
- Video (games) killed the car : gamification as a winning corporate strategy
- The gamification of strategy
- Engaging your team & driving results
- Title TK
- Igniting employee innovation
- Reimagining recruitment, training & development
- Propelling personnel to health and wellness
- Connecting, engaging and leveraging your customer base
- Cutting through the consumer noise
- Sustaining long term customer engagement
- Innovating with customers : crowdsourcing and behavior change
- In conclusion.
