The gamification revolution how leaders leverage game mechanics to crush the competition
'The Gamification Revolution' explains how to 'gamify' any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage c...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York State :
McGraw-Hill Education
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628258606719 |
| Sumario: | 'The Gamification Revolution' explains how to 'gamify' any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xviii, 235 pages ) illustrations (black and white) |
| ISBN: | 9780071808323 |
