Design to thrive creating social networks and online communities that last
With the immense popularity of Facebook, Myspace, Flickr, and LinkedIn (to name a few) social networks and online communities have been thrust into the public sphere. The milieu of best selling books on business strategies involving these communities have companies scrambling to create communities,...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Morgan Kaufmann Publishers
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628229106719 |
Tabla de Contenidos:
- Front Cover; Design to Thrive: Creating Social Networks and Online Communities that Last; Copyright Page; Table of Contents; Foreword; Acknowledgments; Where Did This Book Originate?; Chapter 1: Why Design to Thrive?; Why?; Buzz-Why Should You Be Interested?; What Experience has Taught Me; Five Types of Online Groups Clients Seek; Technological Testosterone Poisoning; RIBS: The Four Elements Necessary for Long-Term Success; What are RIBS Good for?; Works Cited; Chapter 2: The Nature of the Beasts; What are We Talking About?; Synopsis
- What is a Social Network (Compared to an Online Community)?What is an Online Community (Compared to Lists, Discussion Groups, or Forums)?; Conclusion; Works Cited; Chapter 3: Why Invest in Social Networks and Online Communities?; What are these Systems Good for?; Synopsis; Why Build Social Networks and Communities?; Conclusion; Works Cited; Chapter 4: Remuneration; Crafting Meaningful Social Experiences; Synopsis; Introduction; Remuneration as User experience; Remuneration does not Equal Functionality or the Business Model; Be Responsible for the User Experience
- Scratching the Sociability ItchPutting "Business Before Pleasure"; What is Remuneration?; Techniques; 1. Make the Text Editor Fun; Add Emoticons; 2. Use a Subscription Application Form; 3. Mentors Teach; 4. Seed the Discussion; 5. Use Stars on Messages to Show Membership Contribution Levels; 6. Rank the Value of Members' Messages; 7. Remove the Fear Factor by Providing Examples of How to Participate; 8. Create a Safe Environment by Sending out "Tickle" Messages; 9. Create a Regular Event; 10. Don't Automatically Archive
- 11. Discourage Attempts to Send Conversations to Other Blogs, Web Sites, or Discussion Groups12. Ban Redistribution Servers and Cross-Postings; Conclusion; Works Cited; Chapter 5: Influence; Differences in Members' Social Experience Needs; Synopsis; Introduction; The Importance of Influence; The Consequence of Disallowing Influence; Play; Types of Members and Need for Influence; Techniques; 1. Set up an Advisory Council; 2. Respond to Every Concern Without "Administrivia"; 3. Show the Number of Times that a Message has been Viewed; 4. Have a "Report-A-Problem" on Every Page of the Site
- 5. Include in Your Application Why they Want to Join6. Have Exit Surveys; 7. Run Periodic Surveys; 8. Allow Avatars; 9. Require Profiles; 10. Create a Visitor's Center; 11. Put Novices With Novices; 12. Give Elders Opportunities; 13. Demand Respect; 14. Publish and Enforce Safety Policies; Conclusion; Works Cited; Chapter 6: Belonging; Designing the Experience of Belonging; Synopsis; Introduction; Initiation Rituals; Stories of Origin; Leveling up Rituals; Mythologies; Symbols and Codes; Protocols, Routines, and Schemas; Techniques; 1. Create and Distribute a Story of Origin
- 2. Create an Initiation Ritual
