Design to thrive creating social networks and online communities that last
With the immense popularity of Facebook, Myspace, Flickr, and LinkedIn (to name a few) social networks and online communities have been thrust into the public sphere. The milieu of best selling books on business strategies involving these communities have companies scrambling to create communities,...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Morgan Kaufmann Publishers
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628229106719 |
| Sumario: | With the immense popularity of Facebook, Myspace, Flickr, and LinkedIn (to name a few) social networks and online communities have been thrust into the public sphere. The milieu of best selling books on business strategies involving these communities have companies scrambling to create communities, both internal and external, to increase their bottom line, increase employee retention, improve products, and aid in marketing campaigns.Interface designers and usability specialists are being called on more and more to build communities for a variety of these business strategies. And despi |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (249 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780080957203 9780123749215 9781282542068 9786612542060 |
