Creating Flash advertising from concept to tracking microsites, video ads and more
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the bes...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Elsevier/Focal Press
2007.
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| Edición: | 1st edition |
| Colección: | The Focal Press hands-on guide series Hands-on guide to creating Flash advertising
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628221906719 |
| Sumario: | Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (254 p.) |
| ISBN: | 9781136140143 9781282618411 9786612618413 9780080927572 |
