Managing customer relationships a strategic framework
MANAGING CUSTOMER RELATIONSHIPSA Strategic Framework Praise for the first edition: ""Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.""-Dr. Hugh J. Watson, C. He...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Hoboken, New Jersey :
John Wiley & Sons
2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628158806719 |
| Sumario: | MANAGING CUSTOMER RELATIONSHIPSA Strategic Framework Praise for the first edition: ""Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.""-Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia ""Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (530 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118371510 9781282253438 9786613814081 9780470930151 9780470930182 |
