When the headline is you an insider's guide to handling the media
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of med...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey-Bass
2010.
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| Edición: | 1st ed |
| Colección: | J-B International Association of Business Communicators
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628144506719 |
| Sumario: | Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:<ul type=""disc |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (248 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470875599 9781282782778 9786612782770 9780470875575 |
