UnMarketing stop marketing. Start engaging
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is ""marketing,"" then the world would probably prefer whatever is the opposite of that. If you're rea...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2012.
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| Edición: | Rev. and updated |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628108506719 |
Tabla de Contenidos:
- UN MARKETING: Stop Marketing. Start Engaging.; Contents; Introduction; 1 Hierarchy of Buying; 2 A Word on Experts; 3 Trust Gap; 4 Restaurant That Didn't Get It; 5 Cold Calling; 6 Aiming Your Company at the Bottom of the Barrel; 7 Pull and Stay; 8 Reasons Why Companies Don't Use Social Media; 9 Social Media (Social Currency as Well); 10 Twitter versus Facebook versus LinkedIn versus Googleþ; 11 Social Media Platforming; 12 HARO-Platforming Example; 13 The Game Has Changed: Immediacy and Relevancy; 14 Publicized Customer Service; 15 Don't Bank on the Bold; 16 Seven Deadly Social Media Sins
- 17 How Twitter Changed My Business18 Tassimo; 19 Local Twitter; 20 Domino's-Word of Mouth: Mouths Are Moving . . .; 21 Naked Pizza; 22 Don't Feed the Trolls; 23 Tweetathon; 24 Your Website-Old School versus New School; 25 Captchas; 26 Experience Gap; 27 Raising and Keeping the Bar High-Cirque; 28 Stirring Coffee; 29 Experience Gap for Small Biz; 30 Using Stop Start Continue; 31 Zappos; 32 Rockport; 33 FreshBooks; 34 Why You Can't Learn From Millionaires; 35 Transparency and Authenticity; 36 My Transparency on Twitter; 37 Your Transparency on Twitter; 38 Affiliates; 39 Testimonials
- 40 Best Sellers41 Why Being a Work-at-Home Mom Is Bad for Business; 42 Hello? Walmart?; 43 Idea Creation; 44 Idea Delivery; 45 Doing In-Person Seminars; 46 Tele-Seminars; 47 Tele-Summits; 48 How and Why I Created a Summit Ebook Instead; 49 Viral Marketing; 50 Undercover UnMarketing; 51 Putting It Into Practice; 52 Lush; 53 Trade Shows; 54 Social Media at Trade Shows; 55 UnNetworking: Why Networking Events Are Evil; 56 The Awesomeness of Being a 2.0 Author; 57 The UnTour; 58 The UnEnd; Acknowledgments; Index
