UnMarketing stop marketing. Start engaging
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is ""marketing,"" then the world would probably prefer whatever is the opposite of that. If you're rea...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2012.
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| Edición: | Rev. and updated |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628108506719 |
| Sumario: | Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is ""marketing,"" then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old ""Push and Pray"" rut. Instead, draw the right customers to you through listening and engagement, enabling you |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (269 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280591907 9786613621733 9781118288429 9781118288405 |
