Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960's when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The conse...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, England :
Wiley
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628075506719 |
| Sumario: | Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960's when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R&D lab and a listening hub |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (252 p.) |
| ISBN: | 9781118662663 9781118662656 9781118770566 |
