Infinite Possibility : Creating Customer Value on the Digital Frontier

Infinite Possibility Creating Customer Value on the Digital Frontier

World-renowned business strategist and bestselling and award-winning author of ""The Experience Economy"" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies-and especially virtual experiences--to creat...

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Detalles Bibliográficos
Autor principal: Pine II, B. Joseph (-)
Otros Autores: Korn, Kim. C Contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers 2011.
Edición:1st ed
Colección:A BK business book
Materias:
Customer relations.
Digital media > Management.
New products.
Technological innovations > Management.
Technological innovations > Management
Digital media > Management
New products
Customer relations
Management
Business & Economics
Management Styles & Communication
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628046806719
Descripción
Sumario:World-renowned business strategist and bestselling and award-winning author of ""The Experience Economy"" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies-and especially virtual experiences--to create value for customers.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (289 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781283173797
9786613173799
9781605095646

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