Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

Brand real how smart companies live their brand promise and inspire fierce customer loyalty

To create an exceptional brand experience, remember that sometimes less is more.

Detalles Bibliográficos
Autor principal: Vincent, Laurence (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association 2012.
Edición:1st edition
Materias:
Branding (Marketing)
Customer loyalty.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628021806719
Descripción
Sumario:To create an exceptional brand experience, remember that sometimes less is more.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (273 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781283688475
9780814416778

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