It's our research getting stakeholder buy-in for user experience research projects
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, Mass. :
Elsevier
2012.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628019406719 |
| Sumario: | It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside. *Features a series of video interviews with UX practitioners and researchers *Provides dozens of c |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (295 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283447904 9786613447906 9780123851314 |
