International business
Designed specifically for postgraduate students of management, International Business provides a well-rounded perspective on all important topics in the subject by emphasizing conceptual debates alongside contemporary research and up-to-date examples. It uses multiple frameworks that include the con...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Delhi, India ; Chennai, India ; Chandigarh, India :
Pearson
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628007006719 |
| Sumario: | Designed specifically for postgraduate students of management, International Business provides a well-rounded perspective on all important topics in the subject by emphasizing conceptual debates alongside contemporary research and up-to-date examples. It uses multiple frameworks that include the concept, environment, structure, and strategy of international business to examine the global business scenario. Comprising 23 chapters, the book traces the consequences of globalization, analyses the framework and strategies of international business, and discusses emerging issues in international business. Students can also access the online question bank. |
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| Descripción Física: | 1 online resource (1 v.) : ill |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9788131775967 |
