YouTube and video marketing an hour a day

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive c...

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Detalles Bibliográficos
Autor principal: Jarboe, Greg, 1949- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley Pub c2012.
Edición:2nd ed
Colección:Serious skills.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627988006719
Descripción
Sumario:Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself
Notas:Includes index.
Descripción Física:1 online resource (506 p.)
ISBN:9781118203811
9781283298889
9786613298881
9781118203798