Red thread thinking weaving together connections for brilliant ideas and profitable innovation
An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run. 'Stop Brainstorming, Start Innovating' blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovatio...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2013]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627974206719 |
| Sumario: | An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run. 'Stop Brainstorming, Start Innovating' blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovation. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xxii, 248 p. ) ill |
| ISBN: | 9780071808224 |
