Ice cream social : the struggle for the soul of Ben & Jerry's

Ice cream social the struggle for the soul of Ben & Jerry's

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This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.

Detalles Bibliográficos
Autor principal: Edmondson, Brad (-)
Otros Autores: Leonard, Annie, writer of foreword (writer of foreword)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers [2014]
Edición:First edition
Materias:
Ben & Jerry's (Firm)
Ice cream industry > United States.
Social responsibility of business.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627932206719
Descripción
Sumario:This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (303 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781609948153
9781609948146

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