Global UX design and research in a connected world

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don&...

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Detalles Bibliográficos
Autor principal: Quesenbery, Whitney (-)
Otros Autores: Szuc, Daniel, Wright, Amanda
Formato: Libro electrónico
Idioma:Inglés
Publicado: Waltham, Mass. : Morgan Kaufmann c2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627917306719
Descripción
Sumario:Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed
Notas:Description based upon print version of record.
Descripción Física:1 online resource (261 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781283320191
9786613320193
9780123785923