Design thinking for strategic innovation what they can't teach you at business or design school

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewo...

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Detalles Bibliográficos
Otros Autores: Mootee, Idris, 1958- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2013.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627904606719
Descripción
Sumario:A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business proble
Notas:Includes index.
Descripción Física:1 online resource (210 p.)
ISBN:9781118748688
9781118748855