Edison in the boardroom, revisited : how leading companies realize value from their intellectual assets

Edison in the boardroom, revisited how leading companies realize value from their intellectual assets

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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at...

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Detalles Bibliográficos
Autor principal: Harrison, Suzanne S. (-)
Otros Autores: Sullivan, Patrick H., Davis, Julie L.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley c2012.
Edición:2nd ed
Colección:Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Materias:
Corporations > Valuation.
Intellectual capital.
Research, Industrial > Economic aspects.
Technological innovations > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627895406719
Descripción
Sumario:A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an
Notas:Prev. ed. entered under: Davis, Julie L.
Descripción Física:1 online resource (271 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781118170137
9781299314337
9781118170120

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