Edison in the boardroom, revisited how leading companies realize value from their intellectual assets
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2012.
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| Edición: | 2nd ed |
| Colección: | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627895406719 |
| Sumario: | A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an |
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| Notas: | Prev. ed. entered under: Davis, Julie L. |
| Descripción Física: | 1 online resource (271 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118170137 9781299314337 9781118170120 |
