Freemium economics leveraging analytics and user segmentation to drive revenue
Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deli...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, MA :
Morgan Kaufmann, an imprint of Elsevier
2014.
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| Edición: | 1st edition |
| Colección: | Savvy manager's guides.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627866906719 |
| Sumario: | Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the lifetime customer value. In this book, author Eric Seufert shares his hands-on expertise to provide clear guidelines for execution of the freemium business model through all stages of development. Seufert dissects the |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (xix, 233 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780124166981 |
