The experience effect engage your customers with a consistent and memorable brand experience
Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.
Autor principal: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM
c2010.
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Edición: | 1st edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627850806719 |
Sumario: | Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. |
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Notas: | Description based upon print version of record. |
Descripción Física: | 1 online resource (241 p.) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9781282568686 9786612568688 9780814415559 |