The experience effect : engage your customers with a consistent and memorable brand experience

The experience effect engage your customers with a consistent and memorable brand experience

Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.

Detalles Bibliográficos
Autor principal: Joseph, Jim, 1963- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM c2010.
Edición:1st edition
Materias:
Branding (Marketing)
Brand loyalty.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627850806719
Descripción
Sumario:Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (241 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781282568686
9786612568688
9780814415559

Ejemplares similares