The intimate supply chain leveraging the supply chain to manage the customer experience
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press/Taylor & Francis
c2008.
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| Edición: | 1st edition |
| Colección: | Series on resource management.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627846106719 |
| Sumario: | Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (304 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781040082553 9780429249273 9781281401076 9786611401078 9781420064988 |
