The age curve : how to profit from the coming demographic storm

The age curve how to profit from the coming demographic storm

A myth-breaking book that will redefine who marketers see as their most valuable customers.

Detalles Bibliográficos
Autor principal: Gronbach, Kenneth W. (-)
Autor Corporativo: American Management Association (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association c2008.
Edición:1st edition
Materias:
Target marketing > United States.
Consumer behavior > United States.
Marketing research > United States.
Demography > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627829806719
Descripción
Sumario:A myth-breaking book that will redefine who marketers see as their most valuable customers.
Notas:Includes index.
Descripción Física:1 online resource (289 p.)
ISBN:9781281757869
9786611757861
9780814410172

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