Social network analysis in telecommunications
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge c...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2011.
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| Edición: | 1st edition |
| Colección: | Wiley and SAS business series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627800006719 |
| Sumario: | A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.Reveals how telecommunications companies can effectively enhance their relationships with customersProvides the groundwork for defining social network analysisDefines the |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (306 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119200529 9781118010778 9781283126342 9786613126344 9781118010952 9781118010945 |
