Consumer India inside the Indian mind and wallet
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolution taking pl...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627763806719 |
Tabla de Contenidos:
- Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Introduction; Chapter 1 : Transforming the Karma; Chapter 2 : The Currency of Emotion; Chapter 3 : Beauty in Action; Chapter 4 : Masala Media; Chapter 5 : Meaningful Technology; Chapter 6 : Branding the Bazaar; Chapter 7 : Youth versus Youthful; Chapter 8 : Seamless Savitris; Chapter 9 : Small is Big; Chapter 10 : Three Generations, One Big Market; Notes; Index
