Consumer India inside the Indian mind and wallet
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolution taking pl...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627763806719 |
| Sumario: | A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner.Ranja |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (208 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283175067 9786613175069 9780470826317 |
