The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your company's purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to c...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627725006719 |
| Sumario: | A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your company's purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (258 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283893251 9781118463970 |
